Why producing got cheap and judging did not
Making something and knowing whether it is any good are different activities, and only one of them got cheaper.
Two activities that were always spoken about as one thing. Making a candidate answer, and knowing whether it is any good. Only the first got cheaper, and the reason is worth a page because it explains why nothing will make the second follow.
Judging a piece of work requires knowing the domain well enough to recognize a wrong answer. Not to produce the right one — to recognize a wrong one, which is cheaper and is still the expensive ingredient. Nothing about the last few years made that knowledge cheaper to acquire or faster to spread.
| the activity | what it needs | what happened to its cost |
|---|---|---|
| producing a candidate answer | a description of what is wanted | collapsed, and unevenly, which is a separate problem |
| judging whether it is any good | knowing the domain well enough to recognize a wrong answer | unchanged. Nothing automated the knowing |
Why the two used to move together
Because for a long time the only way to produce a lot of work was to have a lot of people who knew the domain, and those people could also judge it. Production capacity and judgment capacity were carried by the same bodies, so they scaled together automatically and nobody had to notice that they were separate things.
They have come apart. Production is now available without the knowledge behind it, and judgment still is not. That is the entire mechanism, and everything else in this volume is a consequence of it.
Which is why the constraint moved. The thing limiting what your organization can safely ship is no longer how much it can make. It is how much it can assess. If you staffed for the first, you staffed for the wrong one, and not through any error — the two were indistinguishable until recently.